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Investing Basics

Investing to pursue your goals

Whether you're just starting out or a savvy investor, we deliver tools, resources, and guidance to help you choose and manage your investments.


How to know if you’re ready to invest

Knowing if it’s the best time to invest and understanding the type of investor you are can help you determine which approach is best for you.


Why invest?

Learn the potential benefits of investing and prioritize your financial goals. With smart planning, you can increase the probability of achieving your investment goals.


How will you invest?

Take a look at four ways you can invest with Wells Fargo Advisors, and learn some basic information about types of investments.

Automate Your Investing

An Intuitive Investor® account gives you a diversified portfolio by combining tech-powered investing with professional guidance as needed. We’ll proactively monitor your account to help you stay on track toward pursuing your investment goals.

Explore an Intuitive Investor® Account

Ready to get started?

Have an Advisor Call Me
Call 1-866-243-0931 to be matched with a personal financial advisor