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Wells Fargo Digital Privacy and Cookies Policy

Date of most recent update: February 1, 2024
Effective Date: February 1, 2024

Introduction and scope of policy | Additional privacy policies and notices | Agreement to policy | Types of information | What are cookies? | How we use cookies | Options to manage cookies and Ad Choices | Additional technologies | Using information | Disclosing information | Children's privacy | Policy updates and effective date

Introduction and scope of policy

This Wells Fargo Digital Privacy and Cookies Policy ("Policy") applies to your interaction with Wells Fargo & Company or any of its subsidiaries (collectively, "Wells Fargo," "we," "us," "our"): (1) at any online or mobile site or application that we own and control ("Site"), unless a different online and/or mobile or other privacy policy is posted relating to a particular site, application, product, or service, or is made available to you and by its terms supplants this Policy: or (2) via a Wells Fargo advertisement, page, or account on a third party site. We may collect, retain, use, and disclose personal and other information about you in accordance with this Policy. Other privacy policies may also apply in addition to the terms of this Policy.

Additional privacy policies and notices

Certain additional Wells Fargo privacy-related policies and notices that may apply are posted on the Privacy, Cookies, Security and Legal page. These notices include the Wells Fargo California Consumer Privacy Act Notice ("CCPA Notice"), available at The CCPA Notice explains how we collect, use, and disclose personal information about California residents and how California residents can exercise their rights under the CCPA.

The additional policies and notices also include the Wells Fargo U.S. Consumer Privacy Notice (PDF) (which applies to U.S. customers and consumers as described in that notice) and various international privacy policies (which apply to information collected by us outside of the U.S. as described in those policies). You may also receive an additional privacy notice in connection with your use of a particular product or relationship with a specific business. For example, Trust or fiduciary accounts for which Wells Fargo is the trustee or service provider, including employer-sponsored retirement accounts, are protected under special rules of confidentiality, which are addressed in the applicable privacy notices. Please note that where we have another type of presence on a site owned by a third party, such as a page or handle on a social media site, that third party’s privacy policy and terms of use will apply to the third party’s collection, use, and disclosure of data (rather than this Policy), unless specifically stated otherwise.

Agreement to policy

To the extent permitted by applicable law, by using a Site or interacting with a Wells Fargo advertisement or page or account on a third-party site, you consent to this Policy, including your consent to our use and disclosure of information about you in the manner described in this Policy.

Collecting, using and disclosing information

Types of information

You may interact with us in a variety of ways online, including through a mobile device. We may offer sites or applications that permit browsing and do not require registration. We may also offer the ability to enroll, register or access your accounts online. Information that we may collect about you through online interaction includes information that you input, such as your name, address, email address, and other contact information; data resulting from your activity, such as transaction information and the pages you visit on Site; location information; and biometric information, such as voiceprint, for example, if you choose to enroll in verification by voiceprint, and behavioral characteristics, such as keystroke and mouse movement patterns. We may also collect additional information, such as the type of device and browser you are using, the IP address of your device, information about your device’s operating system, and additional information associated with your device. We may also collect information through cookies, tags, and other technologies, as described further below.

What are cookies?

Cookies are small text files that your browser stores on your computer or mobile device when you visit a site. When you return to a site you have visited before, your browser gives this data back to the site to help it remember your preferences and personalize your experience; enhance site performance and security; and enable interest-based advertising. When you visit our Site, we, or our service providers, may use cookies or other similar technologies to collect information on our Site.

How we use cookies

We use cookies and information collected through their use to make your experience with Wells Fargo and certain other sites richer and more personalized based on the products, services, or other interactions you have with us and other sites. Information collected through use of cookies may be used to make offers to you via online ads, email, U.S. mail, or telephone, subject to the privacy preferences you have on file with Wells Fargo. (Privacy preferences for employer-sponsored retirement accounts default to no marketing, solicitation or sharing for marketing purposes without specific consent.) We use cookies, sometimes in conjunction with service providers, in online advertising either on our own Site or on third-party sites to help determine which of our advertisements are most likely to appeal to you. We also use cookies for purposes such as maintaining continuity during an online session, collecting data about the use of our Site, monitoring online promotions, and anti-fraud and information security purposes.

Other parties that may collect information about your web browsing behavior when you use our Site are generally limited to service providers who may only use any information collected to provide services and marketing for us and not to provide services or advertising for any other party. Note, however, that we also provide certain links on our sites that allow you to interact with third parties who offer additional features, such as allowing web surfers to share information on another platform, such as a social media platform. At other times, information from a third party may be embedded on our Site, such as a map. These features often function through the use of third-party cookies utilized by the third-party site, such as a social media platform. As a result, if you use any of these features, these third parties may be able to access information about your web browsing on the pages of our Site where links to these features are in place. You may wish to review information at third-party sites, such as social media platforms where you have an account, to determine how these third parties treat data that they obtain with the use of cookies.

Industry standards are currently evolving and we may not separately respond to or take any action with respect to a "do not track" configuration set in your internet browser.

Options to manage cookies and Ad Choices

If you receive an ad delivered on a third-party site in part based on information collected through the use of cookies, you may opt out of receiving such ads by visiting This opt-out works via cookies set on a particular browser, so if you delete cookies from a web browser, you will need to opt out again on that web browser.

If you use multiple browsers or devices, information that we collect about you from one particular browser or device may be used to provide advertising or collect information on another browser or device. Information may also be transferred to a third party for advertising or information collection on behalf of Wells Fargo. Please note that your choice to opt out on a particular browser or device will apply only to the collection and use of information from that particular browser or device. Opting out on a particular device will not opt you out of information collection on other devices, nor will it limit cross-device sharing on those other devices. If you use different browsers on a device or multiple devices, for each browser and device you wish to opt out, please opt out each device and browser separately.

You may be able to set your browser to reject browser cookies. However, if you choose to reject cookies, you cannot access your accounts online with Wells Fargo. If you set your browser options to disallow cookies, you will limit the functionality we can provide when you visit our Site. The latest versions of internet browsers provide cookie management tools, such as the ability to delete or reject cookies or only retain cookies for a specific browsing session. We recommend that you refer to information supplied by browser providers for more specific information, including how to use these tools.

Additional technologies

We may also use additional technologies such as pixel tags, web beacons, SDKs, and clear GIFs, and may permit our third-party service providers to use these technologies. We use these technologies for purposes such as measuring the effectiveness of our advertisements or other communications, determining viewing and response rates, and determining which offers to present to you on our own or on third party sites. By using the Site, you consent to Wells Fargo’s use of analytics and monitoring tools to collect user interaction with our products. These interactions are collected using cookies and technical log files. We use the data for purposes that include interaction monitoring and visual replay for fraud, customer service, product improvement, and other purposes allowed by law.

The Site may also use "local shared objects" (also known as "Flash cookies") stored in an Adobe folder on your device. Unlike browser cookies, Flash cookies are not stored in the browser and will not be deleted when you clear cookies from your browser. We may use this technology for purposes such as information security and fraud prevention. We do not use this technology for online behavioral advertising purposes. You may be able to manage these Flash cookies by visiting the Adobe website. Please refer to information provided by Adobe for information on how to disable and control Flash objects. If you choose those options, you may limit the functionality we can provide when you visit our Site.

Using information

In addition to the uses described above, we use information for purposes as allowed by law such as: servicing; communicating with you; improving our Site, products, or services; legal compliance; risk control; information security; anti-fraud purposes; marketing or personalizing the presentation of our products and services to you; or tracking email access or website usage, such as number of hits, pages visited, and the length of user sessions in order to evaluate the usefulness of our sites.

Disclosing information

We may disclose information to service providers with whom we work, such as data processors and companies that help us market products and services to you. When permitted or required by law, we may disclose information to additional third parties for purposes including response to legal process. As applicable, please see the additional privacy policies referenced above, such as the Wells Fargo U.S. Consumer Privacy Notice (PDF), for more information on how we may share information with affiliates and third parties.

Children’s privacy

Our Sites are not directed to children under the age of 13, and we do not knowingly collect personal information from such children.

Policy updates and effective date

If we make updates to this Policy, we will update the Policy with the changes and revise the "date of most recent update" posted at the top of this Policy. Any updates to the Policy become effective when we post the updates on the Site. To the extent permitted by applicable law, your use of the Site following the update to the Policy means that you accept the updated Policy.