Financial life skills for student-athletes
Empower student-athletes to win beyond the game
Your student-athletes build skills on the field—now help them build lifelong financial confidence. Wells Fargo has partnered with Game Plan (powered by BridgeAthletic), an easy-to-use eLearning platform, to provide complimentary access to financial education. With 17 courses covering topics like saving, credit, and long-term planning, you’re equipping your student-athletes with tools to take control of their financial future long after the final whistle blows.
Designed for student-athletes
Bite-sized courses that fit between practices, work on any device, and address their unique financial realities—from managing variable income to NIL considerations.
Financial fundamentals
Students learn essential concepts like financial account fundamentals, understanding credit, budgeting, and building responsible money habits.
Planning for the future
Course topics introduce longer-term thinking around saving, investing basics, and preparing for financial independence after graduation.
Explore the courses in action. See how financial education comes to life through engaging digital content designed for student-athletes. Click on any of the preview links below to experience a sample of courses available on Game Plan.
Preview our top 3 courses today
Good money behavior
By exploring their own financial personality and habits, students discover how these traits influence their ability to reach long-term goals, while developing practical skills to build and maintain effective spending plans.
Budget tips for financial fitness
This course helps students build a clear budgeting system that strengthens control over their spending and deepens their understanding of income, spending limits, and needed adjustments.
Making sense of your income in college
Students learn about different sources of income, including NIL deals, scholarships, grants, part-time jobs, along with money paid directly from their college for playing, separate from any scholarships.
Financial tools for college and beyond
Built for engagement
Each course takes about eight minutes to complete and is built in a multi-module format for any device, featuring interactive content and knowledge checks that keep student-athletes engaged and reinforce learning.
110 participating schools
This financial education program is trusted by colleges and universities nationwide across all athletic divisions and is designed to integrate seamlessly into existing athletic, academic, and student-support ecosystems.
A complete course library
From budgeting basics to long-term planning, the curriculum covers core financial topics. Courses build on one another to support continued learning over time.
Reach out to a Game Plan representative. Learn how to bring Game Plan to your institution, and support student-athletes with tools designed to build confidence and prepare them for the future.
Your NIL Foundation starts here. Name, Image, and Likeness (NIL) deals are reshaping athlete recruitment and engagement. Download the Wells Fargo report, Navigating the evolving landscape of NIL. While still in flux, the once-chaotic NIL system is becoming more structured. Catch up on all the new developments.
