Women and Investing

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Women are statistically more likely than men to rate themselves as less-experienced investors. They also trade less frequently than men.

However, women investors are more inclined to invest for the long-term and stick to their investment plan.

Women control $14 trillion of U.S. personal wealth and outlive men by an average of five years. It’s important for them to feel comfortable with their investment decisions. Wells Fargo Investment Institute’s “Women and Investing” report examines how women can take advantage of their strengths as they take charge of their investments.

Insights for women investors may include:

  • Identifying your investment needs and objectives, your risk tolerance and time horizon, and knowing the types of professionals and resources available
  • Learning how the right investment mix – also known as an “asset allocation” – can make a big difference
  • Understanding you may live longer and need additional planning