Wells Fargo Financial Signs Sponsorship with NASCAR's Kyle Petty
DES MOINES — November 19, 2002
Wells Fargo Financial, the North American consumer finance subsidiary of Wells Fargo & Company, announced today it has finalized an agreement to sponsor the Petty Enterprises #45 Dodge driven by Kyle Petty for the 2003 NASCAR Winston Cup racing season.
Petty will be in Des Moines on Wednesday, December 11, to meet Wells Fargo Financial team members. The Petty’s #45 Dodge will be on display outside the company’s new building at 800 Walnut.
The Des Moines-based company will partner with Petty, Georgia-Pacific and the entire Petty Enterprises team to build on its successful program in NASCAR.
“We’re excited about Kyle’s performance on the track, the support available to us through the Petty Enterprises marketing team, the professionalism of the organization, and our association with one of the most celebrated names in all of NASCAR,” said Mike McCoy, Group Senior Vice President, Strategy and Business Development, for Wells Fargo Financial.
“We’re proud to add the Wells Fargo Financial name to the list of top national brands at Petty Enterprises,” said Kyle Petty. “Wells Fargo fits right in with Georgia-Pacific, General Mills, Coca-Cola and our other sponsors. We are confident we can help Wells Fargo Financial leverage the Petty relationship to businesses and to consumers.”
The sponsorship provides significant benefit and impact to Wells Fargo Financial’s business lines through driver appearances, client/dealer entertainment, customer promotions, show car appearances and team member incentives. NASCAR is the #1 spectator sport in the United States; averaging more than 190,000 fans attending each race and more than 5.5 million viewers per race. NASCAR’s popularity exceeds the NBA, NHL and MLB combined.
Petty Enterprises, located in Randleman, NC, will field three Winston Cup teams: Kyle Petty’s #45 Georgia-Pacific Dodge; John Andretti’s #43 Cheerios/Betty Crocker Dodge; and Christian Fittipaldi’s #44 Dodge (which will run a limited cup schedule). In addition to the race teams, the associated Richard Petty Driving Experience gives fans and corporate groups the opportunity to ride in or drive a Winston Cup-style stock car at 26 racetracks across the country.
The Petty family is well known for its charitable efforts and recently broke ground on The Victory Junction Gang Camp, partnering with Paul Newman to build a facility to help seriously ill and disabled children. The camp also honors the memory of Kyle’s son Adam. Kyle’s “Ride Across America” raises millions for charity every year. Kyle’s dad, Richard Petty, NASCAR’s all-time most winning driver, is still significantly involved in the business.
Wells Fargo Financial, headquartered in Des Moines, Iowa, is an $18 billion company providing installment and home equity lending, automobile financing, consumer and private label credit cards, leasing, technology services, and receivables financing to consumers and businesses in 47 U.S. states, all 10 provinces of Canada, and the Caribbean.
Wells Fargo & Company is a $334 billion financial services company providing banking, insurance, investments, mortgage, and consumer finance from nearly 5,600 stores, the industry’s leading Internet site wellsfargo.com, and other distribution channels across North America and elsewhere internationally.