Wells Fargo, American Forests partner to promote tree-planting
San Francisco — July 14, 1999
Wells Fargo is the first bank to partner with American Forests—the nation's oldest conservation organization for trees and forests—to promote a tree-planting campaign throughout nearly 2,000 Wells Fargo ATMs across 10 Western states.
Each time Wells Fargo customers use their ATM card at selected Wells Fargo ATMs in the 10 Western states to purchase an Express 10 or Express Balance Statement, Wells Fargo will donate a portion of the proceeds to buy and plant trees as part of American Forests' Global Releaf campaign—an education and action campaign to help people and organizations improve the environment. The Western states include California, Arizona, Nevada, New Mexico, Texas, Washington, Oregon, Colorado, Utah and Idaho. The tree-planting campaign will run through August 8.
"Wells Fargo is very pleased to participate in this worthwhile promotion," said Terry Zink, senior vice president of ATM Banking at Wells Fargo. "With our extensive ATM network, we offer customers a fast and convenient way to obtain account information by printing statements at our ATMs. Wells Fargo uses recycled paper for ATM receipt and ATM Statement Product printing."
Wells Fargo is the first financial services company to use ATM statements to promote environmental improvement in the United States. Wells Fargo also was the first major financial services company to:
- Sell U.S. postage stamps through its ATMs and is now the largest distributor of ATM postage stamps in the country.
- Sell ski and lesson package vouchers at the ATM. Northern California partners include: Heavenly, Northstar, Sugar Bowl and Sierra ski resorts.
- Introduce ATM screen advertising as a new medium, and provided discounts from third party companies such as Amazon.com, AT&T and American Express.
- Sell amusement park vouchers for Northern California theme parks including Six Flags Marine World, Santa Cruz Beach Boardwalk and Monterrey Bay Aquarium.
American Forests is the national conservation organization for trees and forests, founded in 1875 by citizens concerned about the waste and abuse of the nation's forests. In 1988, American Forests launched Global Releaf, an international education and action campaign, to help people and organizations improve the environment. With the help of individuals and business partners, more than 8 million trees have been planted in more than 100 Global Releaf Forest restoration projects in North America.
More information about American Forests is available on the back of each ATM Statement or by contacting American Forests at (202) 955-4500 or on the World Wide Web at www.americanforests.org.
Wells Fargo is a $201 billion diversified financial services company providing banking, insurance, investments, mortgages, and consumer finance from nearly 6,000 stores, over 6,100 ATMs and other distribution channels.