Wells Fargo pilots the Wells Fargo EasyOrder service for convenient and secure online shopping
San Francisco — December 6, 1999
Aiming to make online shopping convenient and secure, Wells Fargo & Co. (NYSE: WFC) is piloting the Wells Fargo EasyOrderSM online shopping service for automatic filling of online store order forms at thousands of retailers. The service is being provided in partnership with Brodia, an e-commerce company dedicated to simplifying online shopping for consumers.
The Wells Fargo EasyOrder service is being made available free to online banking customers through a pilot program that started last month. Wells Fargo is currently piloting the service with 750 customers to gain in-depth customer feedback before it rolls out to its 1.4 million online banking customers early next year. During the pilot, the Wells Fargo EasyOrder service will be available through a private Web site.
Designed to make online shopping easy and convenient, the Wells Fargo EasyOrder service stores purchasing information multiple billing, shipping and credit card information for automatic filling of online store orders in one location. Customers will no longer need to re-enter data each time they make online purchases. In addition, the service will store order confirmations and favorite shopping sites while keeping all of it secure in an encrypted format accessible only with a password and user ID. Search capabilities help customers find a particular product, brand or store, and special offers and discounts are presented for those products selected by the customer.
"More than 1.4 million customers trust us with their online banking, and we aim to extend that relationship into the online shopping arena with the Wells Fargo EasyOrder service," said Sharon Osberg, executive vice president of Wells Fargo's Online Financial Services Group.
To shop with the Wells Fargo EasyOrder service, Wells Fargo customers link directly to the online store of their choice and select items for purchase. At the "check-out" section of the online store, customers are requested to fill out an order form with credit card and shipping information. Instead of typing in information, customers simply click on a button, and the form is automatically completed using information stored by the Wells Fargo EasyOrder service.
"Wells Fargo has consistently taken a leadership role on the Internet," said Ron Martinez, chief executive officer of Brodia. "By partnering with us to provide an online shopping service, Wells Fargo can assist customers in taking full advantage of online shopping as it becomes an increasingly important part of people's everyday lives."
A recent survey found that online banking customers were more comfortable making online purchases than general Internet users. In fact, 77 percent of Wells Fargo's online banking customers have made purchases online, compared to 42 percent of general Internet users.
As the first major financial services company in the U.S. to launch Internet banking services in 1995 (www.wellsfargo.com ), Wells Fargo has blazed the trail for interactive tools and features for customers. Wells Fargo started online services through Prodigy in 1989, and over the last decade has introduced a wide range of easy-to-use online services for customers. Today, Wells Fargo is the largest Internet bank in the world.
About Wells Fargo
Wells Fargo & Company (NYSE: WFC) is a $205 billion diversified financial services company providing banking, insurance, investments, mortgage and consumer finance services through almost 6,000 stores, its Internet site (www.wellsfargo.com ) and other distribution channels across North America and elsewhere internationally.
Brodia ( www.brodia.com gives consumers a new and better way to shop online. Based in San Francisco and funded by Draper Fisher Jurvetson and Capital Z, Brodia simplifies and organizes online shopping around the individual, helping consumers find what they are looking for while protecting their privacy and eliminating unwanted marketing. The Company's leadership team has led important innovations in e-commerce and online privacy and security. Brodia played a key role in the development of Electronic Commerce Modeling Language www.ecml.org), an open standard designed to streamline online merchant forms.