“Today, as Wells Fargo Advisors, we begin a new chapter in our storied brokerage history,” said Danny Ludeman, president and CEO of the brokerage firm. “Adopting the Wells Fargo brand is a unifying step and one that leverages one of the most widely recognized and respected brands in the world. We chose ‘Advisors’ because the term illustrates the role we play in guiding customers and helping them meet their financial goals.”
The Wells Fargo Advisors name was selected following research that included financial advisor input, customer surveys and competitive analysis. The new name will be seen on marketing materials, business cards and other promotional pieces beginning this month, and will be introduced on other material throughout the year. New Wells Fargo Advisors signs on brokerage offices will begin appearing in the fall and continue into early 2010.
With more than $900 billion in client assets as of March 31, 2009, Wells Fargo’s brokerage businesses have nearly 16,000 full-service financial advisors and 6,000 licensed financial specialists. This vast network of advisors, one of the nation’s largest, serves clients through offices in all 50 states, the District of Columbia and in Latin America. Wells Fargo Advisors is the trade name used by three separate registered broker-dealers and non-bank affiliates of Wells Fargo & Company: Wells Fargo Advisors, LLC, Wells Fargo Advisors Financial Network, LLC, and Wells Fargo Investments, LLC (members SIPC). Statistics include First Clearing, LLC, an affiliate broker-dealer of Wells Fargo & Company.
Wells Fargo & Company completed its merger with Wachovia Corporation December 31, 2008. Wells Fargo & Company is a diversified financial services company with $1.3 trillion in assets, providing banking, insurance, investments, mortgage and consumer finance through more than 10,400 stores, over 12,000 ATMs and the internet (wellsfargo.com) across North America and internationally.
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