Wells Fargo Selects Acento Advertising as Hispanic Agency of Record
San Francisco — October 12, 2006
Wells Fargo has named Acento Advertising, Inc. as its agency of record for Hispanic creative and promotional marketing in the United States. Acento Advertising was selected after a several month search involving 17 agencies specializing in Hispanic marketing and advertising. Wells Fargo’s previous agency of record, Anita Santiago Advertising, Inc., provided Hispanic marketing and advertising to Wells Fargo for over twelve years. “We would like to thank Anita Santiago Advertising for their valuable contributions over the years,” said Dave King, senior vice president, Brand and Advertising at Wells Fargo. “They have been an exceptional agency partner and have increased our understanding of the Hispanic consumer.” “Wells Fargo is one of the great companies of America. Their marketing successes are legendary. There are no appropriate words in English – or Spanish – to express how thrilled we are to be a part of their team,” said Benito Martinez, CEO of Acento Advertising. Acento, with offices in Los Angeles and Chicago, is a 23-year old independent full-service integrated marketing communications agency focused on the Hispanic market. Other Acento clients include, Albertsons/Sav-on Pharmacy, Cacique USA, CDHS Tobacco Control Section, CSK Auto, Don Gilberto Foods, Epson America, Jarritos soft drinks, Jewel Supermarkets, Juanita’s Foods, Osco Drug and Staples. Wells Fargo & Company is a diversified financial services company with $500 billion in assets, providing banking, insurance, investments, mortgage and consumer finance to more than 23 million customers from more than 6,200 stores and the internet (wellsfargo.com) across North America and elsewhere internationally. Wells Fargo Bank, N.A. has the highest possible credit rating, "Aaa," from Moody's Investors Service and the highest credit rating given to a U.S. bank, "AA+," from Standard & Poor's Ratings Services.