Korean and Vietnamese Language Screens Now Available At All Wells Fargo ATMS
San Francisco — March 9, 2005
Recognizing that a majority of the more than 2.4 million Korean and Vietnamese Americans living in the United States today prefer to communicate in their own language, Wells Fargo & Company (NYSE: WFC) has added Korean and Vietnamese language screens to its entire network of over 6,200 webATM® machines. Wells Fargo customers who use webATM machines can now choose to have their transaction screens displayed in one of six languages – English, Spanish, Chinese, Hmong, Korean and Vietnamese. According to the Foreign Born Current Population Survey 2000, an overwhelming majority of Korean (78%) and Vietnamese (91%) Americans are born overseas. In addition, according to U.S. Census 2000, 94 percent of Korean Americans and 94 percent of Vietnamese Americas have a strong preference for in-language communications – the highest rate among all Asian segments. “Wells Fargo’s vision is to help our customers succeed financially. This includes a commitment to recognizing the cultural preferences of the diverse communities where we do business, and acting upon those desired needs,” said Jonathan Velline, Head of ATM Banking, Wells Fargo & Company. “Adding Korean and Vietnamese language screens to our ATMs helps us better serve the business and personal banking needs of two of our fastest growing diverse segments.” Customers who prefer to read Korean or Vietnamese language can select this option after inserting their ATM card in any of Wells Fargo webATM machines. After selecting their preferred language option, the text of all remaining transaction screens will be displayed in traditional Korean or Vietnamese characters. Serving customers’ financial needs in their preferred language at Wells Fargo extends beyond the ATM. Wells Fargo has a team of bilingual, bicultural bankers available to serve Korean and Vietnamese business and consumer customers in many of its markets. In addition, Wells Fargo recognizes that education is vital to the economic success of this segment, especially for those who are foreign born. The company has tailored and created many special programs to serve their educational needs, including bilingual workshops on money management and educational brochures. Wells Fargo also is the founding sponsor of the Asian and Pacific Islander American Scholarship Fund (APIASF). In 2004, the company gave $100,000 to provide scholarships for college-bound students from underrepresented Asian and Pacific Islander communities interested in pursuing careers in banking and financial services. In 2004, Wells Fargo gave $93 million in corporate funding to more than 15,000 non-profit agencies across the country, including non-profits serving the Korean and Vietnamese community directly. Wells Fargo began deploying its exclusive webATM machines in May 2000. They operate on a high-powered, Windows-based platform, allowing Wells Fargo to simultaneously make updates and add new services to its entire network remotely. In addition to six language screen options, webATM machines feature customizable fast-cash amounts and MyATM® receipt preferences; access to 22 financial accounts; the highest level of security; voice instructions for the visually impaired in both English and Spanish; and colorful, large font touch-screens that make it easier to navigate from screen to screen. “Wells Fargo’s entire ATM network is now web-enabled, which allows us to give our customers a consistent ATM experience,’ continues Velline. “Wherever our Korean and Vietnamese-speaking customers go across our territory – whether it’s Korea Town or Little Saigon in Southern California or Mount Rushmore in South Dakota, they will be able to conduct ATM transactions in their preferred language.” About Wells Fargo & CompanyWells Fargo & Company is a diversified financial services company with $428 billion in assets, providing banking, insurance, investments, mortgage and consumer finance to more than 23 million customers from more than 6,000 stores and the internet (wellsfargo.com) across North America and elsewhere internationally. Wells Fargo Bank, N.A. is the only bank in the United States to receive the highest possible credit rating, “Aaa,” from Moody’s Investors Service. Wells Fargo Bank, N.A. Member FDIC.