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Support for Sustainable Homeownership

What are you doing to help customers be successful homeowners?

Our goal is not just to help our customers buy a home; it is to help them realize their dream of successful homeownership. We do this by continually evolving and improving the educational resources we provide as our customers make their borrowing decisions.

Over the past several years, this has included a wide variety of tools and programs to help customers:

  • Get educated on the complex process of buying a home.
  • Understand the financial implications of “owning” a home — to improve their odds of success.
  • Find resources for achieving homeownership.

Helping customers become successful homeowners

My FirstHome® Education Program

Free online learning program available on — a modular interactive guide designed to help first-time or ready-again buyers to prepare themselves for purchasing a home and achieving sustainable homeownership.

  • Includes educational information on loan products, interest rates, terms, documents and processes. Plus education on the need for being prepared to pay for utility bills and home repairs, and what to do if the borrower experiences payment challenges.
  • Provides fact-based, self-knowledge tests that enable consumers to understand what they do and do not know about the home loan process.

My Home RoadmapSM Service

First-of-its-kind service for customers who have met with a Wells Fargo Home Mortgage Consultant and were either turned down for credit or elected not to apply at this time.

  • Offers a referral for up to 2 hours (or $250) of free pre-purchase counseling with a certified national credit counselor (paid for by Wells Fargo) who provides customers with options and support on the path to homeownership.
  • Enrollees will be able to receive ongoing educational emails from Wells Fargo as further support in preparation for sustainable homeownership.

Going above and beyond for our communities

Wells Fargo NeighborhoodLIFT Program

One of the many things we’re doing to create sustainable homeownership is the NeighborhoodLIFT® program. Launched in February 2012, the NeighborhoodLIFT program is the single largest corporate philanthropic effort of its kind in Wells Fargo’s history. It is a corporate responsibility program developed in collaboration with Wells Fargo Foundation and NeighborWorks® America (a national non-profit organization), local non-profit organizations, and city leadership to implement approaches to help housing communities stabilize neighborhoods deeply affected by the foreclosure crisis. The program is designed to support sustainable homeownership through a commitment to home lending, homebuyer education, and homebuyer support.

Key components of this effort provide support in three major areas:

  • Down payment assistance for first-time home buyers and potential homebuyers ready to re-enter the market.
  • Locally designed programs to meet local housing priorities through grants to support community stabilization efforts for the participating housing markets. 
  • Local outreach events designed to provide homebuying education and support.