Documents such as this are rare these days in corporate America. Most companies have a set of vision and values, but few for as long as we’ve had ours. Even fewer have resisted fads and stayed faithful to their founding language. Only a handful of companies have made measurable progress toward an unchanging vision, not just for a year or two but for more than two decades.

And in the past two decades, a lot has changed. We’ve seen advances in technology and communications we could not have imagined 20 years ago. We’ve seen our nation’s population grow more diverse and the globalization of almost every aspect of our lives. We’ve seen periods of economic growth and decline, with the effects of the worst economic downturn since the Great Depression still with us. We’ve seen the collapse of major financial institutions and the arrival of a new wave of industry regulations. Through all of this, we’ve seen the needs and interests of our customers and stakeholders change, and we’ve adapted right along with them.

Our progress has not been perfect. The expectations of others, and the even higher expectations we have of ourselves, have not always been met. When we make mistakes we admit them, we learn from them, and we keep moving forward with even more understanding and a deeper commitment to doing what’s right.

We first published The Vision & Values of Wells Fargo in the early 1990s as Wells Fargo’s predecessor, Norwest Corporation. Since then, we’ve grown from a network of small Midwestern banks into a national company with a growing global presence. Today, many of our team members trace their heritage to legacy companies that are now part of the Wells Fargo brand. Each of these companies brought with it new geographies, new capabilities and inspiring stories. All have found a common cause in adopting our vision and values.

We believe in our vision and values just as strongly today as we did the first time we put them on paper, and staying true to them will guide us toward continued growth and success for decades to come. As you read more about our vision and values, you will learn about who we are, where we’re headed and how every Wells Fargo team member can help us get there.

We’ve become one of the nation’s largest financial institutions, serving one in three U.S. households and employing one in 500 working Americans. We have team members in more than 35 countries outside the U.S., serving 70 million customers in more than 130 countries around the world. In a cover story early in 2012, Forbes noted that we are “The Bank That Works.” The magazine also ranks us among the top 10 companies in the world based on a composite of sales, assets, profits and market value. We’re now in the top 10 among all U.S. companies in profits and in the top 15 in U.S. market value. The reason for this is simple. We’ve never lost sight of putting our customers first and helping them succeed financially.

Regardless of our growing size, scope and reach, our common vision and distinct values form the fabric that holds us together wherever we are, whatever we do. As members of the same team, it doesn’t matter what our respective responsibilities are, our levels or titles, what businesses we’re part of, or where we live and work.

Our shared vision and values unite us as One Wells Fargo.

Read Our Vision
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