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The Vision & Values of Wells Fargo

Everything we do is built on trust.  It doesn’t happen with one transaction, in one day on the job or in one quarter. It’s earned relationship by relationship. John G. Stumpf, Chairman and CEO
 
Regardless of Wells Fargo’s growing size, scope and reach, our common vision and distinct values form the fabric that holds us together wherever we are, whatever we do. Our shared vision and values unite us as One Wells Fargo. Download or print a complete version of the
Vision and Values brochure
. (PDF*)
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Welcome

Documents such as this are rare these days in corporate America. Most companies have a set of vision and values, but few for as long as we’ve had ours.
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Our Values

Our values should guide every conversation we have, every decision we make, and every interaction we have among our team members and with our customers. Our values should anchor every product and service we provide and every channel we operate.
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Our Strategy

Having a vision is not enough. You need a strategy to achieve that vision, along with a business model that can succeed in any economic cycle.
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Who Are We?

The merger of Wells Fargo and Wachovia doubled our size. We’re no longer defined as just a regional bank. We’re a national company, with operations that stretch across the globe.
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Our Future

I’ve grown up with our vision and values during my more than 30 years with our company. I’ve never been more confident of our vision and never more certain of our values than today.
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Our Vision

“We want to satisfy all our customers’ financial needs and help them succeed financially.” It is just as relevant today as when it was written more than 20 years ago.
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Our Culture

We define “culture” as knowing what you need to do when you come to work in the morning without having to read a manual or be told what to do. Culture is the attitude we bring to work every day—the pattern of thinking and acting with the customer in mind.
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Our Goals

Wells Fargo is a growth company that believes the key to the bottom line is the top line. The ability to grow profits consistently is based on sustainable revenue growth—growth driven by our ability to satisfy all of our customers’ fundamental financial needs year after year.
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Our Five Strategic Priorities

Our priorities are how we bring our vision and values to life in today’s environment. By making progress in these areas, and being faithful to our vision and values, we can continue to earn the trust of our customers, help them succeed financially and be known as one of the world’s best companies.
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