Wells Fargo Innovation Challenge 2022


Designing the Multi-X Future

2022 Innovation Challenge winner selected!

Create a Multi-X Future

Financial experiences are primarily designed for solo play in contained spaces, but our world is expanding and we’re becoming further connected along our financial journeys.

The 2022 Wells Fargo Innovation Challenge asked applicants to design a more approachable, interconnected financial world—one made for multi-players and multi-economies. We call this the Multi-X Future.

Announcing our 2022 Innovation Challenge Grand Prize Winner: HomeZada!

We are excited to announce that HomeZada has been selected as our 2022 Wells Fargo Innovation Challenge Grand Prize Winner. Their solution empowers consumers with a full view of their homeownership lifecycle, whether it is buying, selling, repairs, insurance, and more – all in one place. For more information you can visit their website. We’d also like to congratulate our 2nd and 3rd place winners: Intain and Mphasis respectively. Congratulations to all!

2022 Innovation Challenge Finalists

Wells Fargo is excited to congratulate the eight finalists who are reimagining financial journeys to build more interconnected and approachable experiences. These finalists were selected from a pool of over 100 applicants for an opportunity to create a proof of concept and deliver a demo to Wells Fargo executives. Congratulations to the following companies:


CertOnce is a blockchain credentialing platform, disrupting the multi-billion-dollar background verification industry, solving the problem of slow & expensive, employee, academic and citizen records verification.

CertOnce’s patent-pending technology helps organizations across workforce, academic, government, financial, healthcare, & legal verticals by issuing blockchain-secured, tamper-proof, easily shareable, one-click verifiable credentials.


Fligoo is a technology company that leverages A.I. & Machine Learning to solve high-impact use cases that focus on revenue generation and revenue protection across the wealth management, retail banking, Insurance and CPG industries.


HomeZada is a consumer digital home management platform to manage, maintain, protect, and improve your home. HomeZada combines multiple apps, content, and data to save money and maximize home value. HomeZada is also a customer engagement and loyalty marketing solution for financial services companies to increase revenues from their clients.


Intain is building blockchain-enabled digital platforms for transparency and efficiency in capital market transactions, with an initial focus on structured finance. Intain’s first platform, IntainADMIN, has revamped structured finance administration.  IntainMARKETS extends IntainADMIN by adding tokenization and marketplace features, facilitating the creation of fully digital, institutional-grade structured credit assets.


Koxa’s Treasury Gateway platform extends the functionality of a bank's online treasury portal directly into ERPs. Corporate accounting users can complete their vendor payments and reconciliation workflows – including submitting, approving, and releasing payments – from inside their ERP, skipping the bank’s treasury portal.


Mphasis’ purpose is to be the “Driver in the Driverless Car” for Global Enterprises by applying next-generation design, architecture, and engineering services, to deliver scalable and sustainable software and technology solutions. Customer centricity is foundational to Mphasis and is reflected in our Mphasis’ [Front2Back]TM Transformation approach.


Pocketnest is a financial wellness app that coaches users through 10 themes of financial wellness. The platform helps users identify and fill gaps in their plans, while identifying cross-sell opportunities for the financial institutions they license to like banks, credit unions, investment advisors, 401k plan sponsors; and employee wellness platforms.


Polymer is a no-code Data Loss Prevention (DLP) platform that allows companies to monitor, auto-remediate & apply behavioral techniques to reduce the risk of sensitive data misuse & leakage over 3rd Party SaaS platforms.

All representations above are those of the contestants and not those of Wells Fargo. Any trademarks mentioned herein are the property of their respective owners.

Challenge prizes

Eight (8) cash prizes are available to be won in the Innovation Challenge:

  • (7) $50,000 Finalist Prizes
  • (1) $250,000 Grand Prize

This is a judged contest. No entry fee or purchase is required to enter or win.

About the Challenge

What is Wells Fargo's Innovation Challenge?

The inaugural Innovation Challenge will connect Wells Fargo with U.S. based startups, accelerators, and venture capitalists to create forward-looking financial solutions.

Through this Challenge, we aim to make banking easier and safer for both our customers and the financial services industry at large.

What is the Multi-X Future?

Multi-X refers to the expanding and interconnected way that consumers and business participate in banking activities.

Does the Innovation Challenge offer a prize?

The winning company will be awarded a cash prize of $250,000.

Up to seven finalist companies will each receive $50,000.

Can you provide some specific examples for Multi-X opportunity areas?

Some general examples for each of the Multi-X opportunity areas are:

Care: Holistic care that spans generations and networks.

  • Sharing and building wealth with family, friends, and community
  • Predictive planning and crisis management
  • Proactive support for identity theft and fraud

Workforce: A fresh approach to work.

  • Customized platforms for the sharing economy
  • Apps for the creator economy
  • Resilient hybrid work experiences

Channels: A world without walls or limits with seamless integration.

  • Seamless experiences across retail and virtual
  • Avatars that understand you and meet your financial needs
  • Immersive, digitally integrated spaces

Assets: New currency frontiers.

  • How to invest in new emerging assets
  • Personal digital wallet that contains your diverse assets
  • How to use and leverage emerging currencies (NFTs, Crypto currency, etc.)

Commerce: A one-stop shop across all dimensions.

  • Embedded finance
  • Peer-to-peer financial services
  • Targeted seamless experiences

Markets: Financial landscapes outside the norm.

  • New emerging marketplaces
  • New capital markets (emerging foreign exchanges, financial sponsorship around IPOs, etc.)
  • Decentralized finance

What's the Challenge timeline?

  • Application period starts: April 7, 2022 (12:01am PT)
  • Application period ends: May 13, 2022 (11:59pm PT)
  • Semi-finalists notified: Week of May 30, 2022
  • Virtual Pitch to Judges: Week of June 13, 2022
  • Finalists notified: Week of June 20, 2022
  • Finalists pitches of proofs of concept (POCs): Completed by October 27, 2022
  • Top 3 scoring companies notified: By October 28, 2022
  • Innovation Summit: November 8 - 10, 2022

Where will the Challenge take place?

Finalists will work with Wells Fargo subject matter experts virtually throughout the Challenge and development of their POCs.

The top three POC solutions will be presented at the Wells Fargo Innovation Summit in November 2022 and the grand prize winner announced.

How can I learn more about Wells Fargo’s business areas?

Visit www.wellsfargo.com to learn more about Wells Fargo.

Who do I contact if I have further questions?

If you have additional questions, you can send an email to: innovationchallenge@wellsfargo.com

Official rules

Where can I find the Official Rules for the Innovation Challenge?

Official Innovation Challenge rules can be found here. Innovation Challenge Official Rules (PDF)

How will my intellectual property (IP) be handled?

For information on how Wells Fargo will handle IP, please see the Innovation Challenge Official Rules, section 11. Innovation Challenge Official Rules (PDF)