Esta página de Internet está disponible sólo en inglés. Sin embargo, tenemos otros materiales de educación financiera en español.
For many small business owners, marketing dollars are being stretched thin. A 2012 survey showed that while 66% of small business owners do have a marketing budget, most of those budgets barely surpassed $2,000.f To make the best use of your marketing funds, it’s helpful to get to know your audience. By determining where they look for information and who they trust, you can narrow down your marketing options and create a marketing plan that will work for your business.
If your audience is local and accessible through more direct routes of communication, then a traditional marketing strategy – such as print ads or handing out brochures, business cards, and promotional merchandise – would probably work best for your business. If you’re located in a town where street festivals and community events are prevalent, these events could be an opportunity to meet your customers and make a lasting connection.
To generate even more exposure, consider appearing on local news shows as an expert in your field, or sponsoring local charities or school events. Not only will these methods get the word out about your business, but they will also help you establish a relationship with your customers.
If your customer base is more widespread, you may want to focus on online marketing initiatives, especially those that incorporate social media. In 2011, 56% of customers said they were more likely to recommend a brand to a friend after becoming a fan of that brand on Facebook.
To accommodate this influence, consider creating a social media page and encourage customers to follow your updates. Facebook, Twitter, or a company blog can be great tools for starting a conversation with your customers. Think about creative ways to interact with your audience, such as implementing contests, polls, and tagging fans in your posts.
Whether you use local, online, or social media marketing strategies, try to monitor your results regularly. By focusing your time on ideas that work – and retooling those that don’t – you can make the most of your marketing resources.
“Consumer Pulse: 2011,” Chadwick Martin Bailey, 2011. Web access on July 13, 2012.
Information and views are general in nature for your consideration and are not legal, tax, or investment advice. Wells Fargo makes no warranties as to accuracy or completeness of information, does not endorse any non-Wells Fargo companies, products, or services described here, and takes no liability for your use of this information. Information and suggestions regarding business risk management and safeguards do not necessarily represent Wells Fargo's business practices or experience. Please contact your own legal, tax, or financial advisors regarding your specific business needs before taking any action based upon this information.
Wells Fargo & Company or its affiliates do not provide tax advice. Please see your tax advisor to determine how this information may apply to your own situation.