Next Best Step

Information when, where, and how participants want it

We will engage with your plan participants to encourage a next best step toward a successful retirement. To accomplish this we focus on four key beliefs:

Retirement success begins with overall financial health

With four in ten middle-class Americans saying it is not possible to pay bills and save for retirement, we must broaden the discussion to address core financial needs: spending, borrowing, saving, and investing. We provide holistic financial health education to help participants improve their financial understanding and make better decisions.

Each participant should have a plan for retirement

Our research shows that people with a plan have saved four times more than those without a plan. A plan can be a comprehensive written plan or as simple as an 80% income replacement goal with a next best step to reach that goal.

Interactions must be proactive, personal, and relevant for each participant

Retirement planning is influenced by many factors—age, gender, marital status, family size, cultural values, saver or spender, tenure at current job, income, career path, retirement goals, and more. We tailor our communications to send the right message, in the right way, and at the right time for each participant to encourage a next best step toward a successful retirement.

The "power of conversations" provides the help participants need

We believe, and our research supports, that when it comes to financial matters people want to have a conversation. Conversations can come in many forms—from in-person workshops and one-on-one contact to participant phone calls and digital communities. Wells Fargo uses the latest technology and research to enhance, rather than limit, these conversations so participants can take a next best step in their retirement planning.

Wells Fargo has both the resources and industry-recognized expertise in participant education and communications to help participants take their next best step.