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Gonzalo, Direct Marketing Program Manager

Name: Gonzalo
Start Date: August 2004
Current Position: Direct Marketing Program Manager
Location: San Francisco, CA
Undergraduate: BA in English, New York University
Advanced Degrees:
MBA, University of Michigan

What do you in your role?
Basically, I’m managing a program that captures customer interest in our products, and then processes and distributes those leads in our various sales channels, including phone, stores, and email.

What type of leadership opportunities have you had at Wells Fargo?
My launch of the lead management program for the Internet Services Group involved owning the discovery, initial analysis, and setting a strategic direction and vision for how we wanted to manage leads in the online channel. I had to manage a lot of resources and people who didn’t directly report to me, but who were going to be stakeholders and/or partners to help us launch the program. I really had to rise to the challenge. I got to test myself both as a manager of people and as a manager of initiatives.

Wells Fargo gives you a lot of different opportunities for leadership. There is obviously the opportunity to continue to grow and become a manager of people. But there’s also an opportunity to become a leader of initiatives, and grow as a subject-matter expert. In the four years I’ve been here, I’ve had both experiences already.

What types of people do well at Wells Fargo?
Because the organization is large and complex, and very decentralized, it definitely teaches you to deal with complexity and ambiguity. It’s not a place where a lot of very neat answers are kept in a box for you. The people who do well here are good day-to-day problem solvers — the kind of people who are going to meet ambiguity at every turn but who are relentless about attaining clarity, and bringing clarity to where there is ambiguity.

How diverse is the workplace?
This is one of the most diverse workplaces I’ve ever worked in — and I came from New York! Management places a lot of importance on respecting diversity. And that’s not just the diversity you can see, but it’s the diversity of ideas, approaches to business problems, experiences, and backgrounds that shape each of us.

Describe your work/life balance.
I feel like the hours I spend in the office are very full and very hectic, but the company does want me to have that life outside of work. It’s reflected in everything from being encouraged to use my paid-time-off days to my manager checking in with me about my workload and to us constantly prioritizing what we do, so we’re always focused on the most important things.
 
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