Visa’s Digital Transformation of SMBs: The Future of Commerce report
Based on 2018 Maru/Matchbox survey data. Analysis on SMB survey data completed by independent third party, ESI ThoughtLab. Average costs were calculated based on estimates by SMBs of their (1) annual sales volume, (2) number of cash versus digital transactions, and (3) processing costs (inclusive of direct expenses and labor costs). For more information regarding the methodology used, please consult the Report’s “Methodology” section, available for download at usa.visa.com/run-your-business/small-business-tools/small-business-digital-transformation.html
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