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Página principalIt's a competitive world out there, and as a dental practice owner, you can't afford to take the success of your practice for granted. A solid marketing program with regular advertising and promotional perks may help you stay a step ahead of the competition. But can the occasional practice upgrade also be used as a competitive strategy and a way to differentiate your dental practice from the one across town? The answer is yes, provided the outcome of your upgrade ultimately delivers improved services and a better environment for your patients. Following are several tips to help you differentiate your practice with your patients in mind.
It's safe to say that every doctor wants a beautifully designed practice that makes a visual impact. But the practice that functions efficiently — enabling you to professionally administer to patients with minimal wait times and full protection of their privacy — is more important. By incorporating design elements in your upgrade that improve the functionality and work flow for you and your staff, you can help ensure your practice delivers a positive experience for your patients.
One way to effectively differentiate your practice while delivering the best possible care is with regular, well-planned equipment and technology purchases. Consider creating a technology investment plan that allows you to incorporate new equipment on a regular, timely basis.
With today's increased awareness of the environment, patients may appreciate a dental office that incorporates green materials and practices. And it's an impactful way to set your business apart from the competition. A green practice can be defined as follows:
Ultimately, putting your patients first is one of the most effective ways to set your practice apart from the competition and to help you ensure your ongoing success. A patient-focused practice offers:
So if it's time for an upgrade, look around and consider what you might bring to your practice to make it more appealing and efficient for your staff and patients. You may find it's a little more competitive as well.
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Information and views provided are general in nature and are not legal, tax, or investment advice. Wells Fargo makes no warranties as to accuracy or completeness of information, including but not limited to information provided by third parties; does not endorse any non-Wells Fargo companies, products, or services described here; and takes no liability for your use of this information. Information and suggestions regarding business risk management and safeguards do not necessarily represent Wells Fargo’s business practices or experience. Please contact your own legal, tax, or financial advisors regarding your specific business needs before taking any action based upon this information.
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