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Family Dynamics is really planning at the intersection of
both the financial and the non-financial elements of your life.

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Global research has shown that over 70 percent of wealth 
dissipates by the third generation.

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Why?

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Three primary factors drive this
shirtsleeves-to-shirtsleeves phenomenon.

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Number one, lack of communication and trust in the family;

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number two, not properly preparing heirs;

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and number three, not having a family mission statement.

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When you really reflect on this,

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these variables are all about people, relationships and communication,  
and I have not yet come across

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one family who doesn't have a desire to maintain and deepen 
purposeful relationships in their family unit.

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One of the reasons it's personally important to me

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is that my husband and I established our top five core values 
and we've shared those with our children

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and every year we ask them a
very simple question:

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What makes you proud to be a Dean?

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And when my daughter, Grace, answered the question the last
time the value of contribution which to us means

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giving back both financially and of our time, 
didn't really show up too well.

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So through that knowledge, we set out to create a series of exercises 
for our children to further instill that value.

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In one exercise we had Grace research and select a charity,

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establish why she was picking that charity, but the real value 
was when we drove her down in person to present a check.

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The feeling that instilled inside of her, into the fiber of her being, 
was incredible and that's something I can't tell

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my children, but I certainly can give them the experience.

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And the more I can do as a parent to create that foundation for her today, 
the better the chances are as she grows up

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and establishes her own value system,
that contribution will be present.

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This is one small example of the work that our team
can provide to families through Family Dynamics.

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Through this work, we hope to help our families not only

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successfully transfer and maintain their wealth
across generations, but also to deepen their bonds,

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to strengthen their relationships and to open up
more trust and communication than ever before.

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I am so proud to work at Wells Fargo 

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and have this opportunity to not only bring quantitative
wealth planning services to bear for our clients,

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but also to unlock the personal side of wealth 
through the qualitative work of Family Dynamics.

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