SAN FRANCISCO - March 12, 2014
Wells Fargo (NYSE: WFC) today announced that it has selected advertising agency BBDO to serve as its brand agency of record, effective April 1, 2014. As one of the world’s most respected and valuable brands, Wells Fargo will leverage BBDO’s expertise to help continue to build the Wells Fargo brand image through comprehensive advertising and marketing programs. The business will be led out of BBDO San Francisco.
“BBDO demonstrated exceptional creativity and big ideas, which made a compelling case for moving forward and officially establishing this new relationship,” said Jamie Moldafsky, chief marketing officer. “As our new brand agency of record, we’re confident that BBDO will bring world-class strategic expertise to tell the Wells Fargo story and communicate the value of our products and services to the consumer.”
Said Jim Lesser, President & CEO, BBDO San Francisco, "Wells Fargo is already one of the pre-eminent banking brands in the world, and we’re excited to bring our brand-building expertise in financial services to help them become not just the greatest banking brand, but one of the world’s greatest brands…period.”
BBDO San Francisco is the West Coast agency of BBDO Worldwide, widely regarded as the world’s most creative agency network.
MRM will continue to lead digital creative, OMD and UM will continue to serve as media agencies, and the company’s specialist agency roster will remain unchanged.
About Wells Fargo
Wells Fargo & Company (NYSE: WFC) is a nationwide, diversified, community-based financial services company with $1.5 trillion in assets. Founded in 1852 and headquartered in San Francisco, Wells Fargo provides banking, insurance, investments, mortgage, and consumer and commercial finance through more than 9,000 stores, 12,000 ATMs, and the Internet (wellsfargo.com), and has offices in more than 35 countries to support the bank’s customers who conduct business in the global economy. With more than 270,000 team members, Wells Fargo serves one in three households in the United States. Wells Fargo & Company was ranked No. 25 on Fortune’s 2013 rankings of America’s largest corporations. Wells Fargo’s vision is to satisfy all our customers’ financial needs and help them succeed financially.
BBDO’s mantra is “The Work. The Work. The Work.” Every day, BBDO people in 289 offices in 81 countries work day by day, job by job and client by client to create and deliver the world’s most compelling commercial content. For eight years in a row, BBDO has been the most creative agency network in the world in The Gunn Report and for six years in a row, BBDO was also ranked the most awarded agency network across all marketing communications in The Directory Big Won. In addition, BBDO has been named Network of the Year at Cannes five times and was also named the world’s most Effective Agency Network in the inaugural Effie Effectiveness Index. BBDO has been chosen Agency of the Year multiple times by the leading industry trade publications.
BBDO is part of Omnicom Group Inc. (NYSE-OMC) (www.omnicomgroup.com), a leading global marketing and corporate communications company.