San Francisco, CA - December 9, 2013
For the first time, Wells Fargo is using social media to engage with customers and others in choosing which horse from its past will be replicated as a plush pony.
To commemorate the 15th edition to the Wells Fargo Plush Pony family, the company is asking social media fans to consider three choices and vote online this week. Short videos about the three horses – El Toro, Mike, and Strawberry - will be shared via Wells Fargo’s pages on Facebook, and Twitter, with different ways to vote throughout the week.
“The horses that have worked for Wells Fargo over the past 161 years are as much a treasured piece of our history as the iconic stagecoaches that they pull,” said Jamie Moldafsky, Chief Marketing Officer. “The plush pony celebrates their role in helping Wells Fargo come through for our customers, in the past and today. In voting for the 2014 pony, we hope our customers find it a fun way to connect to a part of Wells Fargo’s, and America’s, history.”
Since 2003, the plush pony program (See: Wells Fargo Plush Ponies, 2003-2013) has honored the thousands of horses that have worked in the company’s express business or pulled the Wells Fargo Stagecoach. As part of the annual promotion, the popular ponies are displayed prominently each holiday season at Wells Fargo stores.
The three choices for the 2014 plush pony are:
El Toro pulled a Wells Fargo express wagon in Mexico City in 1913. At more than 27 years old, he was the oldest express horse in the city. Wells Fargo agents treated the old fellow gently; to keep limber, he only worked a few hours each week delivering packages from one of 750 offices Wells Fargo operated in Mexico.
Mike pulled the Wells Fargo wagon to and from the train depot in the growing city of Des Moines, Iowa, in 1888. He disliked the loud, puffing train engines. Along with Mr. Miller, his driver, Mike delivered packages and food to customers.
Strawberry was flecked with white hairs and worked for Wells Fargo in Ardmore, Okla., in 1917. She delivered food and packages in her wagon to the train station to be shipped by Wells Fargo across the U.S. Although she never transported strawberries, peaches and pecans were a big crop in Oklahoma that year.
This week’s voting coincides with the 2013 plush pony promotion, which features Shamrock, Wells Fargo’s 14th plush pony. In 1913, Shamrock was the pride of the Wells Fargo wagon teams in St. Louis. Details about this year’s promotion are available by visiting a local Wells Fargo store.
For more information about each pony, please visit Wells Fargo’s YouTube channel.
About Wells Fargo & Company
Wells Fargo & Company (NYSE: WFC) is a nationwide, diversified, community-based financial services company with $1.5 trillion in assets. Founded in 1852 and headquartered in San Francisco, Wells Fargo provides banking, insurance, investments, mortgage, and consumer and commercial finance through more than 9,000 stores, 12,000 ATMs, and the Internet (wellsfargo.com), and has offices in more than 35 countries to support the bank’s customers who conduct business in the global economy. With more than 270,000 team members, Wells Fargo serves one in three households in the United States. Wells Fargo & Company was ranked No. 25 on Fortune’s 2013 rankings of America’s largest corporations. Wells Fargo’s vision is to satisfy all our customers’ financial needs and help them succeed financially.
Matt Wadley 704-374-6126