MINNEAPOLIS, February 20, 2012
On Feb. 16, Wells Fargo Institutional Retirement and Trust (IRT) began promoting “America Saves Week” via the Wells Fargo Twitter account (@Ask_WellsFargo). America Saves Week, an annual event coordinated by America Saves and the America Savings Education Council, was established in 2007 and includes participation from nearly 2,000 nonprofit, government and corporate organizations. It was designed primarily to help people take manageable steps toward their savings goals. This year, America Saves Week takes place February 19-26.
The messages on @Ask_WellsFargo will continue through the end of this week, with two tweets appearing per day. The messages will focus on the importance of retirement planning and will provide followers with savings guidelines, tips, and facts. They will also promote a number of helpful savings calculators and tools found on the Wells Fargo Retirement Plan Website.
Some of the sample tweets that will be featured as part of the upcoming America Saves Week campaign include:
- #TIP: Don’t wait to save. America Saves Week is coming. Use our calculator to see what waiting to save may cost.
- We understand that saving isn’t always easy. Take a few minutes to find ways to invest for your future
- #TIP: While retired, many experts suggest you may need 80% of the income you earned just before retiring.
“Our research shows that Americans are critically under-saving for retirement, a huge problem at the personal and national level,” said Laurie Nordquist, Director of Wells Fargo IRT. “We want people to think about producing a nest egg that will replace 80% of their pre-retirement income. And we continue to look for innovative ways to make retirement planning top-of-mind. It’s exciting to take part in America Saves Week 2012 and connect with followers through Twitter.”
This month’s Twitter campaign is the third of its kind for the business. Last fall, Wells Fargo IRT tweeted for 401(k) Day and National Save for Retirement Week. The results for those campaigns demonstrated very positive results. Overall, 76 total messages were distributed, achieving 1,419,088 impressions (the number of times Twitter users could potentially see the messages).
In addition to daily tweets on @Ask_WellsFargo, Wells Fargo’s Beyond TodaySM blog will answer questions on topics ranging from how to start a retirement plan to knowing how much is enough to retire, will feature a blog posting from Laurie Nordquist in conjunction with America Saves Week.
About Wells Fargo
Wells Fargo & Company (NYSE: WFC) is a nationwide, diversified, community-based financial services company with $1.3 trillion in assets. Founded in 1852 and headquartered in San Francisco, Wells Fargo provides banking, insurance, investments, mortgage, and consumer and commercial finance through more than 9,000 stores, 12,000 ATMs, the Internet (wellsfargo.com and wachovia.com), and other distribution channels across North America and internationally. With more than 270,000 team members, Wells Fargo serves one in three households in America. Wells Fargo & Company was ranked No. 23 on Fortune’s 2011 rankings of America’s largest corporations. Wells Fargo’s vision is to satisfy all our customers’ financial needs and help them succeed financially.
About Wells Fargo Institutional Retirement and Trust
Wells Fargo Institutional Retirement and Trust is a national leader in providing total retirement management, investments, and trust and custody solutions tailored to meet the needs of institutional clients. Wells Fargo ranks sixth in the number of plan participants and assets in the 2011 PLANSPONSOR Magazine Recordkeeping survey, with 3.6 million plan participants, and $247.4 billion in retirement plan assets.
Amy Hyland Jones