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Wells Fargo Named Most Valuable Bank Brand in the U.S.

Top ranking in US; Number two worldwide

SAN FRANCISCO - February 1, 2012

Wells Fargo & Company (NYSE: WFC) is the most valuable bank brand in the United States according to The Brand Finance Banking 500 report, released today, and the second most valuable bank brand in the world valued at $23.23 billion.

“We are very pleased with these rankings as they show the trust people have in Wells Fargo’s ability to meet their financial needs and work together with them now and over time,” said Wells Fargo Chief Marketing Officer Jamie Moldafsky. “Both in the United States and worldwide, the Wells Fargo brand represents stability, our relationship focus, and the commitment to our customers’ financial success. It’s through the great work and dedication of our more than 270,000 team members, who bring the brand to life every day, that Wells Fargo tops the U.S. rankings.”

Brand Finance’s annual international Banking 500 study assesses the dollar value of the reputation, image and intellectual property of the world’s leading financial services companies. Wells Fargo maintained its place as the 2nd leading bank brand in the world from last year’s rankings. For the complete Brand Finance Banking 500 report, please visit

About Wells Fargo
Wells Fargo & Company (NYSE: WFC) is a nationwide, diversified, community-based financial services company with $1.3 trillion in assets. Founded in 1852 and headquartered in San Francisco, Wells Fargo provides banking, insurance, investments, mortgage, and consumer and commercial finance through more than 9,000 stores, 12,000 ATMs, the Internet ( and, and other distribution channels across North America and internationally. With more than 270,000 team members, Wells Fargo serves one in three households in America. Wells Fargo & Company was ranked No. 23 on Fortune’s 2011 rankings of America’s largest corporations. Wells Fargo’s vision is to satisfy all our customers’ financial needs and help them succeed financially.

Julia Tunis Bernard

Matt Wadley

Jim Rowe