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Wells Fargo Launches New Site to Guide People Toward Sustainable Home Ownership

Economic challenges heighten importance of researching home financing options before buying, refinancing or accessing equity

SAN FRANCISCO - November 9, 2011

Wells Fargo, the nation’s largest mortgage lender, launches a brand new Home Lending site that helps people make sensible home financing decisions before buying a home, refinancing or accessing home equity to help them achieve sustainable home ownership. By focusing on the consumers’ goals and needs, and providing information and choices that help them make informed decisions, Wells Fargo is helping to ensure more families reach their personal goals through homeownership.

“This new site is like a roadmap for home financing choices,” said Lisa Zakrajsek, head of Home Lending Marketing for Wells Fargo. “People with home financing needs tell us where they want to go, and we’ll deliver information and options that help them make informed decisions to chart a path toward their financial destination.”

Checklists on the site show what information consumers will need to provide to the bank and help them understand what to expect each step of the way. Calculators make it easy to estimate potential monthly payment amounts. And throughout the site, customers have fast access to commonly used lending terms and definitions.

For customers experiencing challenges, new functionality has been added that directs them to loan modification help, repayment plan information or other home-retention options to prevent avoidable foreclosure, including local Home Preservation workshops. From January 2009 through August 2011, Wells Fargo worked with customers to provide modifications for more than 700,000 mortgages.

“Today’s consumer is cautious and wants as much information as possible to make informed decisions about their home financing options,” said Zakrajsek. “This new Home Lending site has a strong focus on learning and uses graphics to represent complex concepts in straightforward, easy-to-understand visuals. Consumers have access to a product comparison tool that’s new and provides an interactive, customized side-by-side look at the features, benefits and considerations for their various loan options.” The Q3 2011 Keynote Mortgage Scorecard described Wells Fargo’s new product comparison tool as “impressive …. expeditiously guiding prospective applicants through the loan quote and selection process without sacrificing important information and options.”

To view the site, visit

About Wells Fargo
Wells Fargo & Company (NYSE: WFC) is a nationwide, diversified, community-based financial services company with $1.3 trillion in assets. Founded in 1852 and headquartered in San Francisco, Wells Fargo provides banking, insurance, investments, mortgage, and consumer and commercial finance through more than 9,000 stores, 12,000 ATMs, the Internet ( and, and other distribution channels across North America and internationally. With more than 270,000 team members, Wells Fargo serves one in three households in America. Wells Fargo & Company was ranked No. 23 on Fortune’s 2011 rankings of America’s largest corporations. Wells Fargo’s vision is to satisfy all our customers’ financial needs and help them succeed financially. Wells Fargo Bank, N.A. is an equal housing lender.

Beverly Butler

Jason Menke