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Investors With Envision® Plans Optimistic About Their Financial Future, Wells Fargo Advisors/Harris Interactive Survey Finds

98% of investors with Wells Fargo Advisors’ Envision plans say their plan lets them know where they stand in reaching their financial goals

ST. LOUIS - October 19, 2011

With consumer confidence plummeting to a two-year low and more Americans wondering whether they will be able to retire as they had planned, Wells Fargo Advisors (WFA), the brokerage unit of Wells Fargo & Company (NYSE:WFC), today released research conducted online by Harris Interactive showing that Wells Fargo Advisors clients who have gone through the firm’s Envision planning process express an unusually high level of confidence about their financial standing.

The Envision process is a unique investment planning process used by Wells Fargo Advisors to help clients identify and prioritize goals, select investments suited to their objectives and preferences and track progress toward achieving their goals.

The research found that among surveyed Envision plan holders:

  • 98% know where they stand in reaching their financial goals
  • 93% focus on more important issues in their lives than their investments
  • 95% feel they are able to live the life they’ve planned for
  • 93% are confident they will retire on their own terms
  • 92% have confidence about meeting their financial goals
  • 92% feel in control of their finances

“We are pleased that our clients are finding the Envision process so helpful in meeting their goals.” said Danny Ludeman, president and CEO of Wells Fargo Advisors, LLC. “We know from our own research that two-thirds of Americans don’t have a written plan, and that many Americans are not confident they will be able to retire comfortably, if at all. At Wells Fargo Advisors we are committed to working with our customers and helping them succeed financially.”

©2012 Wells Fargo Advisors, LLC. All rights reserved. Envision® is a registered service mark of Wells Fargo & Company and used under license. Elements of the Envision presentations and simulation results are under license from Financeware, Inc. & Wealthcare Capital Management IP, LLC. © 2001-2011 Financeware, Inc. & Wealthcare Capital Management IP, LLC - U.S. Patents 7,562,040, 7,650,303, 7,765,138 and 7,991,675 - Other international patents approved and pending. All Rights Reserved. Financeware, Inc. & Wealthcare Capital Management IP, LLC are separate entities and are not directly affiliated with Wells Fargo Advisors.

About Wells Fargo Advisors
St. Louis-based Wells Fargo Advisors is one of the nation’s top brokerage firms with nearly 15,200 Financials Advisors and $1.1 trillion in assets. This vast network of advisors serves clients through offices in all 50 states and the District of Columbia. Wells Fargo Advisors is the trade name used by two separate registered broker-dealers and non-bank affiliates of Wells Fargo & Company: Wells Fargo Advisors, LLC and Wells Fargo Advisors Financial Network, LLC (members SIPC). Statistics include other broker-dealers of Wells Fargo & Company.

About Wells Fargo
Wells Fargo & Company (NYSE: WFC) is a nationwide, diversified, community-based financial services company with $1.3 trillion in assets. Founded in 1852 and headquartered in San Francisco, Wells Fargo provides banking, insurance, investments, mortgage, and consumer and commercial finance through more than 9,000 stores, 12,000 ATMs, the Internet ( and, and other distribution channels across North America and internationally. With more than 270,000 team members, Wells Fargo serves one in three households in America. Wells Fargo & Company was ranked No. 23 on Fortune’s 2011 rankings of America’s largest corporations. Wells Fargo’s vision is to satisfy all our customers’ financial needs and help them succeed financially.

About the Survey
On behalf of Wells Fargo Advisors, Harris Interactive surveyed 1,004 adults online between June 14 and July 5, 2011, including Wells Fargo Advisors clients with an Envision plan, Wells Fargo Advisors clients without an Envision plan, and non-Wells Fargo Advisors clients. All respondents were U.S. citizens 35 years old or older who identified themselves as a primary or joint financial decision-maker for their household with investable assets of $250,000 or more and a banking relationship and a financial advisor relationship. Respondents were screened to exclude people employed in advertising, market research, or financial services. Data were weighted as needed to represent the population of those meeting the qualification criteria.

About Harris Interactive
Harris Interactive is a global leader in custom market research. With a long and rich history in multimodal research that is powered by our science and technology, we assist clients in achieving business results. Harris Interactive serves clients globally through our North American, European and Asian offices and a network of independent market research firms. For more information, please visit

Rachelle Rowe