SAN FRANCISCO - September 14, 2011
Wells Fargo & Company (NYSE:WFC) recently took top honors ranking #1 overall on the Keynote Mobile Banking Scorecard for its mobile web banking (wf.com) and text banking (short-code 93557, which stands for "Wells" on traditional telephone keypads) as well as #1 for its BlackBerry® application. Wells Fargo also ranked in first place in several categories including ease of use; privacy and security; and quality and availability, in an evaluation of its three mobile banking services – mobile web, text, and applications ("apps").
The scorecard, a first-of-its-kind benchmarking study designed to help banks identify strengths and opportunities in acquiring and serving mobile banking customers, was issued by Keynote Competitive Research, the competitive research group of Keynote® Systems (Nasdaq: KEYN).
“We are honored by our top position in Keynote’s first mobile banking scorecard,” said Brian Pearce, head of Retail Mobile Banking, Wells Fargo Internet Services Group. “Wells Fargo’s goal is to be where our consumer and small business customers are, and we know they are using the mobile web, text messages, and smartphone apps. Mobile banking is evolving quickly and we are constantly listening to our customers through research and feedback so we can innovate to address their needs and help them succeed financially.”
Wells Fargo currently has 19.3 million active online customers and nearly 6 million active mobile customers. In a separate Keynote study, Wells Fargo also recently earned top honors for best overall Technical Quality for U.S. Retail Bank Marketing websites.
About Wells Fargo Online, Mobile and Text Banking
Wells Fargo is a leading provider of online and mobile financial services for individual consumers, small and middle market businesses, and large corporations with a full range of banking, money movement, investing, asset management, and other financial and risk management products. Wells Fargo won the 2010 Future Mobile Award from Juniper Research (August 2010). Wells Fargo’s mobile banking services earned a Gold ranking in the Javelin Strategy & Research 2010 Mobile Banking Scorecard (August 2010). Earlier this year, Wells Fargo was named the Best Consumer Internet Bank and Best Corporate/Institutional Internet Bank in the USA by Global Finance magazine.
About Wells Fargo
Wells Fargo & Company (NYSE: WFC) is a nationwide, diversified, community-based financial services company with $1.3 trillion in assets. Founded in 1852 and headquartered in San Francisco, Wells Fargo provides banking, insurance, investments, mortgage, and consumer and commercial finance through more than 9,000 stores, 12,000 ATMs, the Internet (wellsfargo.com and wachovia.com), and other distribution channels across North America and internationally. With approximately 275,000 team members, Wells Fargo serves one in three households in America. Wells Fargo & Company was ranked No. 23 on Fortune’s 2011 rankings of America’s largest corporations. Wells Fargo’s vision is to satisfy all our customers’ financial needs and help them succeed financially.
Michele Rene Scott