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Wells Fargo Ranked #1 for Overall Technical Quality of Retail Bank Marketing Websites

New Keynote study finds Wells Fargo exhibits excellence in online reliability and responsiveness.

SAN FRANCISCO - July 12, 2011

Wells Fargo & Company (NYSE: WFC) today announced it earned top honors for best overall Technical Quality for U.S. Retail Bank Marketing websites, according to a new study by Keynote Competitive Research, the competitive research group of Keynote Systems (Nasdaq: KEYN).

The rankings are based on responses from individuals who were observed as they accomplished tasks on each of the sites studied, as well as real data collected through Keynote Web site monitoring to assess the technical quality of the sites. For each study, Keynote recognizes the companies with the overall top ranking, as well as those exhibiting excellence in specific categories.

For the Technical Quality portion of the study, Keynote measured a typical transaction of starting at the financial institution’s home page and going through the process of finding and applying for a checking account. Based on the thousands of transactions monitored over the course of the study, ranked first in Overall Technical Quality. In the two components of Technical Quality, Wells Fargo led the group in reliability and was second in responsiveness.

“We are very pleased to receive this ranking by Keynote for our site’s design and functionality,” said Stephanie Smith, executive vice president at Wells Fargo’s Internet Services Group. “Customers are at the center of everything we do, and we are pleased this study underscores we are serving them with such a high level of performance.”

About Wells Fargo
Wells Fargo & Company (NYSE: WFC) is a nationwide, diversified, community-based financial services company with $1.2 trillion in assets. Founded in 1852 and headquartered in San Francisco, Wells Fargo provides banking, insurance, investments, mortgage, and consumer and commercial finance through more than 9,000 stores, 12,000 ATMs, the Internet ( and, and other distribution channels across North America and internationally. With approximately 280,000 team members, Wells Fargo serves one in three households in America. Wells Fargo & Company was ranked No. 23 on Fortune’s 2011 rankings of America’s largest corporations. Wells Fargo’s vision is to satisfy all our customers’ financial needs and help them succeed financially.