Wells Fargo Enhances Shopping Rewards Just In Time For The Holiday Season

Now offering special discounts, bonus points and exclusive deals from more than 600 name brand online retailers

SAN FRANCISCO - October 25, 2010

Wells Fargo & Company (NYSE: WFC) today announced that it has enhanced the shopping portion of its Wells Fargo Rewards program. Called the Earn More Mall® site, Rewards customers can earn bonus points for every dollar spent, receive special discounts and take advantage of exclusive deals from more than 600 name brand online merchants at WellsFargoRewards.com.

Powered by Cartera Commerce’s multi-channel shopping platform, the Earn More Mall site is carefully designed to span shopping categories from electronics and clothing to home improvement, books, music and travel.

“Our new shopping rewards enhancement makes it even easier for our customers to earn valuable bonus points just by shopping at their favorite online retailers,” said Bob Ryan, head of Rewards Management and Enhancement Services at Wells Fargo. “We are providing a differentiated service that offers an easy avenue to earn rewards and brings our customers even more value through exclusive deals and discounts.”

Through the Earn More Mall site, Wells Fargo consumer and business debit and credit cardholders and customers with a Wells Fargo BusinessLine® Line of Credit who are signed up for one of the Rewards programs can get:

  • Up to 16 bonus points per dollar for purchases made at more than 600 top online merchants
  • Hundreds of discounts and free shipping offers updated daily
  • Deal of the Week with elevated bonus points or special discount offers

“This is an important announcement because it demonstrates that, contrary to a growing belief in the industry, that rewards—for both debit and credit—are still, and will continue to be, a very important tool for banks and retailers who are competing for consumers’ business,” said Ron Shevlin, Senior Analyst, Aite Group.

Wells Fargo Rewards offer flexible reward and redemption options including but not limited to – gift cards, cash rewards, travel, merchandise and ability to combine points across Rewards programs at the time of redemption. You can link all your eligible rewards accounts to redeem sooner for the items you really want. By simply linking your enrolled accounts together, you can view them all in one place and then combine points when you’re ready to redeem. It’s easy to link your Wells Fargo Rewards accounts at WellsFargoRewards.com.

Wells Fargo & Company (NYSE: WFC) is a nationwide, diversified, community-based financial services company with $1.2 trillion in assets. Founded in 1852 and headquartered in San Francisco, Wells Fargo provides banking, insurance, investments, mortgage, and consumer and commercial finance through more than 9,000 stores, 12,000 ATMs, the Internet (wellsfargo.com and wachovia.com), and other distribution channels across North America and internationally. With more than 278,000 team members, Wells Fargo serves one in three households in America. Wells Fargo & Company was ranked #19 on Fortune’s 2009 rankings of America’s largest corporations. Wells Fargo’s vision is to satisfy all our customers’ financial needs and help them succeed financially.