Wells Fargo Extends Text Banking to All Customers

Wells Fargo Becomes First Major U.S. Financial Institution to Enable Customers to Connect to Accounts with Text Banking, Without a Need to Have a Personal Computer or An Enrollment in Online Banking

SAN FRANCISCO - February 4, 2010

Wells Fargo & Company (NYSE: WFC) announced today that text banking —a safe and easy way to stay on top of account information —is now accessible to all customers including those who have yet to enroll in Wells Fargo Online Banking. Wells Fargo is the first major financial services company in the United States to offer text banking to all its customers.

"Our text banking service is now available to all Wells Fargo customers via a mobile phone, not just online banking customers. Through simple and secure text queries, text banking is the fastest, easiest way for customers to see a snapshot of their accounts,” said Arah Erickson, vice president and head of Wells Fargo Retail Mobile Banking. “We are proud to enable access to account information through whichever channel best suits customers' changing needs and preferences. Text banking is convenient and customers say it works well with their busy lifestyles."

Through its research, Wells Fargo learned that customers appreciate being able to check their current available account balances while they are "on the go." A text banking request to Wells Fargo can quickly provide customers with their current available account balances*, transaction history, credit card payment information, and the address of the nearest Wells Fargo ATM.

“Mobile phones are becoming an integral part of our customers’ lifestyles. People want to take action immediately – whether it’s ordering a pizza, getting tweets or checking their current available account balance,” said Wells Fargo Senior Vice President Secil Watson, Head of Customer Experience and Money Movement for Internet and Mobile Banking. “The ability to bank via text message expands financial management options for all our customers, regardless of whether they spend a lot of time in front of a computer.”

How to Enroll in & Use Text Banking
Text banking is a free service from Wells Fargo, but mobile carrier text messaging and web access charges may apply. To activate the service, customers first need to visit wf.com/text from an internet-enabled mobile phone and provide their mobile phone number. They will quickly receive a “welcome” text message from Wells Fargo with instructions on how to use the service. They can begin text banking by sending a command, such as "BAL ALL" (“get all balances”), to 93557 – the text banking short-code that spells "WELLS" on traditional numeric keypads. In moments, they will automatically receive their current available balances in a text message. Customers can also send "Command" or “COM” for a complete list of Wells Fargo’s text banking commands which includes "DUE" to determine Wells Fargo credit card payment information, "ACT" to see if a check deposited, and "ATM" along with the customer’s city and state or ZIP code (e.g. “ATM 94118” or “ATM San Francisco CA”) for a list of nearby Wells Fargo ATM locations.

After the initial text is sent, the text number 93557 can be saved in a mobile phone address book to help make the process even faster for the customer next time. For more information about text banking, visit Wells Fargo on YouTube (youtube.com/wellsfargo).

Wells Fargo Mobile Text Banking is Safe
The Wells Fargo Mobile Text Banking service is safe. Customer accounts are referred to only by nicknames, therefore account numbers, passwords or other personal information are not needed. Mobile Banking is covered by our Online Security Guarantee. Visit Online Security Guarantee to learn more.

Access to account information while “on the go” adds protection for customers when it comes to fraud prevention and detection. Mobile text banking allows customers to review their accounts for unusual activity anytime, and take quick action if necessary.

For more information on how customers can protect themselves, visit Wells Fargo's Fraud Information Center (https://www.wellsfargo.com/privacy_security/fraud). It reminds customers to never disclose personal information, such as account numbers, passwords, or any combination of sensitive information via text message. Customers should use legitimate sources to verify contact information including:

  • Type https://www.wellsfargo.com in their web browser and click on the "Contact Us" link.
  • Call 800-869-3557 for Wells Fargo customer service.
  • Find official contact information on customers' online or paper bank statements.
  • Confirm the telephone number by cross-checking it with the phone number on the back of their ATM, debit or credit card.

About Wells Fargo Online & Mobile Banking
Wells Fargo is a leading provider of online and mobile financial services for individual consumers, small and middle market businesses, and large corporations with a full range of banking, money movement, investing, asset management, and other financial and risk management products. Wells Fargo launched its personal computer banking service in 1989 and was the first bank to offer Internet banking through wellsfargo.com in May 1995. Wells Fargo has been named the No. 1 Consumer Internet Bank in North America by Global Finance magazine (November 2009), earned an “A” grade from ABI Research for Wells Fargo Mobile (September 2009); ranked the No. 1 website out of 68 leading U.S. corporations' websites for technology innovation by the Brookings Institution (July 2009) and was awarded two Monarch Innovation Awards by Barlow Research for online services for small business, including Foreign Exchange Online and My Spending Report with Budget Watch (February 2009).

About Wells Fargo
Wells Fargo & Company is a diversified financial services company with $1.2 trillion in assets, providing banking, insurance, investments, mortgage and consumer finance through more than 10,000 stores and 12,000 ATMs and the internet (wellsfargo.com) across North America and internationally.

*Which may not include all of a customers' outstanding transactions.