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Our Future

Our company has a solid foundation and can persevere. We need to come together, as one team and one company, to win back the trust we lost. Then we can become a stronger and better Wells Fargo. When we collectively set our mind to something, we can accomplish great things.

More than ever, we need to be a safe, trustworthy, capable financial services provider that can help our customers plan for and achieve their financial goals of buying a home, providing education for their children, building a business, and saving for retirement.

Never before has it been as important for us to see our customers as our friends and neighbors — to make them feel at home, show them we care, make them feel special, give them well-informed guidance, provide them value, know them, and thank them. If we continue doing all these things well, we’ll earn not just their gratitude, but also their business for a lifetime.

It’s up to us

We have what it takes to be great. We’re united under one vision. We share values that form the basis of a well-understood, effective, and caring culture. We enjoy a time-tested, diversified business model with proven strategies and goals. We benefit from an operating philosophy that provides sustainable, competitive advantages. And, most importantly, we have great people.

Our foundation for success can be summarized in three beliefs in who we are and what we do:

  • Our product is service.
  • Our value added is financial guidance.
  • Our competitive advantage is our people.

Our formula for greatness starts and ends with people. Thank you for your dedication to our customers and each other.

Download or print a complete version of the Vision and Values brochure. Vision and Values (PDF)