The Vision and Values of Wells Fargo

John G. Stumpf, Chairman, President and CEO


Documents such as this are rare these days in corporate America. Most companies have a mission statement and a set of core values, but few for as long as we’ve had The Vision & Values of Wells Fargo. Even fewer have resisted fads and remained faithful to their founding principles. We have stayed true to our vision for more than two decades.

In those two decades, a lot has changed. We’ve seen advances in technology and communications we could not have imagined only a few years ago. We’ve seen the U.S. population grow more diverse and the globalization of almost every aspect of our lives. We’ve witnessed periods of economic growth and decline and the worst economic downturn since the Great Depression. We’ve seen the collapse of major financial institutions and a new wave of industry regulations. Through all of this, we’ve seen the needs and interests of our customers and stakeholders change, and we’ve adapted right along with them.

Our progress has not been perfect. The expectations of others, and the even higher expectations we have of ourselves, have not always been met. When we make mistakes, we admit them, we learn from them, and we keep moving forward with even more understanding and a deeper commitment to doing what’s right.

We first published a Vision & Values booklet in the early 1990s as Wells Fargo’s predecessor, Norwest Corporation. Since then, we’ve grown from a small regional bank into a national company with a growing global presence. Today, many of our team members trace their heritage to legacy companies that are now part of the Wells Fargo brand. Each of these companies brought with it new geographies, new capabilities, and inspiring stories. All have found a common cause in adopting our vision and values.

We believe in our vision and values just as strongly today as we did the first time we put them on paper, and staying true to them will guide us toward continued growth and success for decades to come. As you read more about our vision and values, you will learn about who we are, where we’re headed, and how every Wells Fargo team member can help us get there.

We’ve become one of the nation’s largest financial institutions, serving one in three U.S. households and employing approximately one in 600 working Americans. We have team members in 36 countries, serving 70 million customers in more than 130 countries around the world. Forbes magazine ranks us among the top 10 publicly traded companies in the world based on a composite of sales, assets, profits, and market value. And we are consistently ranked as one of the world’s most respected banks by Barron’s magazine and one of the world’s most admired companies by Fortune magazine. The reason for this is simple. We’ve never lost sight of putting our customers first and helping them succeed financially.

Regardless of our growing size, scope, and reach, our common vision and distinct values form the fabric that holds us together wherever we are, whatever we do. As members of the same team, it doesn’t matter what our respective responsibilities are, our levels or titles, what businesses we’re part of, or where we live and work.

Our shared vision and values unite us as One Wells Fargo.

Download or print a complete version of the Vision and Values brochure. Vision and Values (PDF)