This Date in Wells Fargo History

October 07, 2015

October 7, 1949. A new beacon arose on the Minneapolis skyline when the glowing weatherball atop the Northwestern National Bank building began forecasting the weather for the Twin Cities. The 157-foot high weatherball stood 377 feet above street level—the tallest bank sign in the world—and was visible 15 miles away. Residents throughout the Minneapolis and St. Paul area looked to weather ball for the forecast, and knew what to expect from a popular advertising jingle, “When the weatherball is red, warmer weather is ahead. When the weatherball is white, colder weather is in sight. When the weatherball is green, no change in weather is foreseen. If the colors blink by night or day, precipitations on the way.”